Your goal is to keep earning your reader’s focus and attention. Sections help the flow of information and keep readers interested without getting overwhelmed. Breaking up your brochure into sections allows readers to compartmentalize information. If you talk about appliances in one section of your custom built kitchen brochure, use another panel or section to showcase another aspect of your offerings like lighting or cabinets. Provide different types of content and information for different sections.
The front is used to depict a lifestyle that can be achieved by the product or service within the brochure. The organization of information is essentially the same whatever your layout. Don’t feel like your brochure has to be a typical tri-fold. X Research source Some brochures are more like books or pamphlets. There are plenty of folding types and layouts when it comes to brochures.Section 6, which is the middle back third, usually contains contact information like a phone number, website, and map.Section 5 is the back flap and usually contains testimonials and coupons.There should also be a line or two of copy that promises the reader a benefit. The aim of your front flap is to make the reader open your brochure. It often depicts an image that conjures up positive feelings. This area entices readers to pick up your brochure. These sections explain the information, affirming the reader that a solution is contained within your brochure. Sections 3, and 4 typically expand and go deeper. This information compels the reader to believe that the product will be the answer to any problems the reader has. Section 2 is the inside flap and usually contains broad information with questions and answers. Sections 2, 3, and 4 are your inside sections and usually contain the most valuable information. In a typical tri-fold brochure, a piece of landscape paper is divided into 6 sections.Create an outline to help you discover how much room you'll need. Pay attention to how many sections you need. Now that you have a topic narrowed down, you can begin writing copy.
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However, you should free to choose a different layout depending on the information you are providing. The most common is the tri-fold brochure. Brochures come in many styles and layouts. Focus on information that shows investors or other businesses how your product will have a positive monetary impact.Ĭhoose a layout.
Focus on how what you offer will make your customers feel. Include info for options on materials and different builds. If you’re writing about all the ways you can customize a kitchen to a potential customer, your tone may be more lighthearted and include more lifestyle information.Your voice and tone and even the information you provide will be different based on who is going to be reading your brochure.
Are you writing your brochure to an individual consumer who is looking for a product or service? Or are you writing your brochure for a team of investors and board members? You want to think about where people will pick up this brochure. Write down and answer any questions you may have. When looking at the front ask yourself what kind of information you would want to find inside. Pretend you’ve come across your own brochure.
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